This month, we celebrated one year with the Freespee App for Optimizely. This App enables marketers to perform variation testing for onsite/inApp communication channels, that turn more visitors into customers. When we first launched this Freespee App, we were very excited to learn what impact it would have on web site design. How the next generation marketers could actively test variations of person-to-person communication into the Call To Action design, and get real time feedback in the dashboard. The online commerce we know today is very point & click oriented. For communication, we push text interfaces like forms and web chat. When we launched our App for Optimizely, marketers could start to embed Voice as a communication CTA in the variation testing.