...Can be quite fun. We are just preparing a spontaneous Monday evening party for our friends and families. Why?
I am happy to announce that Freespee will bring our next generation Call Analytics solution to European directory publishers at the EADP conference in Palma de Mallorca.
After a 3 hours meeting with one of the most successful search engines for real estate in the UK, I realize that UK is the European answer to US in terms of performance based marketing.
We wrote a couple of very large contracts the last 3 weeks. During this time, I had more contact with legal councils than with my family...
What is an inbound call from a prospect worth in terms of money for a Mover? A first page listing in a local search engine for one keyword is priced in the area of €5 000 for a yearly subscription. How many new customers would you like to receive for that market spending? Moving all your stuff from one house to another normally costs you about €1500 inc VAT. If the gross margin is 50%, a new customer is worth €750. Is 20 new customers enough, generating gross revenue of €15 000? Three times the market spending.
Mattias is meeting with some of the largest directory services at the EADP conference in Prague. He is keeping us updated every once and then by posting voice blogs on Talky, the voice micro blog service we are soon about to release. It is a great experience to follow him that way.