It is evident that the adtech industry is making an impact on the wider consumer world when adtech words have been acknowledged by the Oxford English Dictionary.
Online Marketing is sometimes similar to a big buffé - there's so much choice that most of the times we don’t know where to start from and what to put in our plates to get the most out of it. As we only have so much space in our stomach, we need to choose what we can allow in, and what needs to be left out. I guess we’re all very familiar with this scenario - asking ourselves what is good and what is not, and always sticking to а familiar choice. But what if we knew that some other dish on the table that we haven’t tried out, would satisfy us a lot more gastronomically than a familiar one that we always choose? Would we still go for all the familiar choices or would we switch a dish for a new one?
Have you ever heard of "inattentional blindness"? Although it sounds like a nasty eye infection, it is in fact a behavioural effect that can make marketers blind to glaring information such as phone data that could help them make better informed decisions.
Everybody working in mobile advertising and media knows this all too well: Consumers have gone mobile, but advertising spending is lagging behind. This disproportional gap can be clearly seen in the statistics published by the mobile app analytics company Flurry: