Yesterday was a big day for us and our partners. Leading Ad networks in Europe, powered by the Freespee Pay-Per-Call platform, had in co-operation with their publishers generated 2 million phone leads to their advertisers.
This spring, we attended the ICMA conference in Berlin. Since then, we have added several classified search services to our list of customer. They all use the Freespee call tracking and Pay-Per-Call platform for the same purpose, to prove and fully monetize their Ad inventory.
After a 3 hours meeting with one of the most successful search engines for real estate in the UK, I realize that UK is the European answer to US in terms of performance based marketing.
What is an inbound call from a prospect worth in terms of money for a Mover? A first page listing in a local search engine for one keyword is priced in the area of €5 000 for a yearly subscription. How many new customers would you like to receive for that market spending? Moving all your stuff from one house to another normally costs you about €1500 inc VAT. If the gross margin is 50%, a new customer is worth €750. Is 20 new customers enough, generating gross revenue of €15 000? Three times the market spending.