Freespee Cloud - Built for enterprise

You are soon in control of the $1,3 Trillion communication technology stack.

[fa icon="calendar'] 15/09/16 11:29 / by Liam Duffy posted in Call Tracking, CEO Speaks, Customer journey, Path-to-purchase

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The communication technology stack is connecting businesses with consumers in real time, and has been doing so since the invention of the telegram
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Online to Offline Customer Experience – Connecting The Dots

[fa icon="calendar'] 11/05/15 09:56 / by Dipa Iyer posted in Call advertising, Call Tracking, Customer journey, Customers, Digital Marketing, Marketing, Path-to-purchase

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Integrating technology with customer experience can make the experience consistent throughout the customer’s journey; right from research to purchase. A study conducted by Oracle, ‘The CMO Solution Guide to Leveraging New Technology and Marketing Platforms’, provides some stark revelations about customer expectations that very few marketers realise today. To quote a few, the study mentions that

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Product Update: Pipeline Deals CRM (PLD) plugin now available to help marketers understand the full customer journey

[fa icon="calendar'] 15/10/14 12:48 / by Dipa Iyer posted in Customer journey, Freespee, Path-to-purchase, Plugins, Product Updates

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We’re adding Pipeline Deals CRM (PLD) plugin to help marketers get full understanding of the customer journey and for sales representatives to quickly asses the origin and engagement of website visitors that are calling the business, while they are talking to the customer.

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Why businesses need to re-evaluate consumers’ online path to purchase

[fa icon="calendar'] 04/07/14 13:25 / by Dipa Iyer posted in B2B Online Marketing, Big data, Customer journey, Freespee, Path-to-purchase

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We all want to know the secret to running a successful business but not everyone understands that in any marketing activity, human interaction plays a critical role in consumer behaviour. 

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Freespee product update: Discover the full user journey in your new Inbox

[fa icon="calendar'] 18/06/14 10:00 / by Dipa Iyer posted in B2B Online Marketing, Big data, Customer journey, Digital Marketing, Freespee, Path-to-purchase

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In the world of marketing optimisation, our goal to make it easier for people to talk to brands has made us work really hard and make loads of improvements to the Freespee platform. We've polished the UX and added powerful new features. Many of the customer’s user journeys involve a second media channel (e.g. Google Adwords traffic, Direct traffic, Referral traffic), and sometimes even more than two channels. In a world of endless possibilities to advertise to your customers, it’s now become fundamental for marketers to be aware of the full customer path-to-purchase.

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Recap: Whose lead is it anyway #Freespeechat

[fa icon="calendar'] 17/06/14 17:10 / by Dipa Iyer posted in B2B Online Marketing, Big data, Customer journey, Digital Marketing, Freespee, Path-to-purchase

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Last night we hosted our first (of many to come!) twitter chat to join tech entrepreneurs, startups, designers, gadget lovers and data geeks in celebrating the first London Tech Week . As the city is buzzing with tech events and gatherings, we couldn't help but join the fun and gather customers, partners and friends for an exciting discussion over what we love to talk about: data, customer journey and path-to-purchase in our first #Freespeechat. 

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