Successful digital transformation starts with the basics - better conversations with your customers
You've probably put a lot of effort into building that leads database. However, research suggests that, even when it comes to qualified leads, more than 50% of leads aren't ready to buy on the day they first convert on your site. That's why lead nurturing is one of the most important processes that will help you make the most of your available leads and create a sales funnel with the least amount of leaks.
Integrating technology with customer experience can make the experience consistent throughout the customer’s journey; right from research to purchase. A study conducted by Oracle, ‘The CMO Solution Guide to Leveraging New Technology and Marketing Platforms’, provides some stark revelations about customer expectations that very few marketers realise today. To quote a few, the study mentions that
You have your online marketing in place, your website looks great and you have great forms that are easy to fill! You even have a brand new e-Commerce software powering your self-serve business. But despite all this, your customers still want to talk to you and you need to employ dedicated people who like talking to customers. Considering that we live in an ‘online’ world where customers deal with automated softwares instead of real people, this could be a matter for serious consideration.
This week we will witness two interesting events, at first glance totally unrelated, but in fact a great example of the technologically advanced age we are living in today.