This week Facebook brought a new feature to its mobile apps to discover businesses close to your location, adding to the ranks of YP apps, Foursquare, Yelp et al. The search results are enriched by, without a doubt, the largest social graph available - so you know which places your friends like to go.
Greetings from the leading local media conference in Germany, [vdav] - Verband Deutscher Auskunfts- und Verzeichnismedien!
Three years ago we started Freespee. We were then a bunch of telecom geeks with a vision to give small businesses an insight into internet advertising on their own terms. What does that mean?
This is the big news we've been waiting for since Google launched Call Metrics for AdWords almost exactly a year ago.
The event season is kicking off again! It almost feels like during autumn there are only a couple of weeks when you should organize any kind of event... Certainly during the next week it feels like that.
With a lot of updates and exciting new features, the Freespee development team is proud to present Freespee Analytics version 1.6. We have summarized the most important enhancements below. Please don’t hesitate to contact us if you have any questions about this release (info at freespee.com).
Local advertising is booming - in the U.S., the business is expected to grow from $21.7 billion last year to $42.5 billion by 2015, according to BIA/Kelsey – that's 14.4% compound annual growth rate (CAGR).
The proven business model for directories, or local search as it's often called in the online world, has for a long time been to list all the applicable businesses for free, and charge for value-added services such as increased visibility. For this, you need loads of people calling every single business owner and convince them to become a paying customer.
From the moment the Internet began to emerge as a powerful marketing channel, it became possible to measure impact in ways that had never before been possible. Today companies devote serious resources to tracking visitors and measuring the number of actual orders or purchases generated by an Online campaign.