Freespee Cloud - Built for enterprise

Local business wants calls, not clicks

[fa icon="calendar'] 12/10/09 20:18 / by Carl Holmquist posted in Directories, Freespee, Google, Local Business, Local Search, pay per call, Search engine, Search engines

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What is an inbound call from a prospect worth in terms of money for a Mover? A first page listing in a local search engine for one keyword is priced in the area of €5 000 for a yearly subscription. How many new customers would you like to receive for that market spending? Moving all your stuff from one house to another normally costs you about €1500 inc VAT. If the gross margin is 50%, a new customer is worth €750. Is 20 new customers enough, generating gross revenue of €15 000? Three times the market spending.

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