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Guest post: Eoghan Henn on Universal Analytics in B2B Online Marketing (Part II)

[fa icon="calendar'] 27/05/14 15:08 / by Dipa Iyer posted in B2B Online Marketing, Call Tracking, Digital Marketing, Google

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A week ago we shared with you the first part of 's piece on Universal Analytics in B2B Online Marketing, where is was looking into the first three stages of the B2B Marketing circle: 

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Freespee meets Google Analytics

[fa icon="calendar'] 27/05/13 11:30 / by Dipa Iyer posted in Call Tracking, Google, Product Updates

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You asked us and here it is - the smooth and seamless integration of Freespee and Google Analytics.

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How to add a click-to-call button to Google mobile search ads

[fa icon="calendar'] 07/12/12 17:27 / by Dipa Iyer posted in Google

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Internet browsing on smartphones is exploding so fast globally, it's hard to keep up. Once again it's important to remember that you can't transfer your marketing strategy from desktop to mobile without adjusting it. Or you can - Google actually makes it very easy to extend ads to mobile devices - but you definitely shouldn't, because you will only get poor performance.

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For services, Mobile Commerce is propelled by Click-to-Call

[fa icon="calendar'] 23/02/12 15:49 / by Dipa Iyer posted in Affiliate, Call advertising, Google, Pay-Per-Call, Search advertising

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Everybody working in mobile advertising and media knows this all too well: Consumers have gone mobile, but advertising spending is lagging behind. This disproportional gap can be clearly seen in the statistics published by the mobile app analytics company Flurry:

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How Google is monetizing phone call traffic

[fa icon="calendar'] 28/03/11 11:41 / by Dipa Iyer posted in Call Tracking, Call Tracking, Directories, Google, Local Search

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Local advertising is booming - in the U.S., the business is expected to grow from $21.7 billion last year to $42.5 billion by 2015, according to BIA/Kelsey – that's 14.4% compound annual growth rate (CAGR).

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Call Tracking for Search

[fa icon="calendar'] 13/08/10 11:30 / by Dipa Iyer posted in Call Tracking, Call Tracking, Google, partners, Press Release, search, Search engines, sem

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Lately we have received increasing number of requests from search advertising firms and ad networks to provide a call tracking solution for sponsored link and performance campaigns. Last year according IAB, search advertising spend in Europe totalled 6,7 Billion euros, or 45,8% of total internet ad spend.

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By the way...

[fa icon="calendar'] 16/03/10 08:44 / by Carl Holmquist posted in API, Directories, Freespee, Freespee Numbers, Google, Local Search, Media, Search engine, Search engines, voice 3.0, yellow pages

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We wrote a couple of very large contracts the last 3 weeks. During this time, I had more contact with legal councils than with my family...

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Local business wants calls, not clicks

[fa icon="calendar'] 12/10/09 20:18 / by Carl Holmquist posted in Directories, Freespee, Google, Local Business, Local Search, pay per call, Search engine, Search engines

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What is an inbound call from a prospect worth in terms of money for a Mover? A first page listing in a local search engine for one keyword is priced in the area of €5 000 for a yearly subscription. How many new customers would you like to receive for that market spending? Moving all your stuff from one house to another normally costs you about €1500 inc VAT. If the gross margin is 50%, a new customer is worth €750. Is 20 new customers enough, generating gross revenue of €15 000? Three times the market spending.

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Integrity online

[fa icon="calendar'] 14/05/09 09:44 / by Dipa Iyer posted in Freespee, Google, Media, Privacy, Security

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Since the web has become more and more transparent, integrity is becoming a big issue. Today anyone that knows your telephone number can find your home address, who you're living with and so on.

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