After a 3 hours meeting with one of the most successful search engines for real estate in the UK, I realize that UK is the European answer to US in terms of performance based marketing.
We wrote a couple of very large contracts the last 3 weeks. During this time, I had more contact with legal councils than with my family...
A week ago one of our customers, a nation wide car rental service, were looking at their call stats from their market spending in Yellow pages. They were very satisfied with the volume of received calls, but the number of missed calls was also too high.
Freespee is currently implementing Freespee Numbers to all Local Listing Advertisers in a selected European country. This is done for the largest Local Search engine in the specific country.