The event season is kicking off again! It almost feels like during autumn there are only a couple of weeks when you should organize any kind of event... Certainly during the next week it feels like that.
Building an ecosystem almost from scratch can be tough. How do you reach your audience and build the long-term buzz, without losing your focus on signing new partners in the short term?
During the last two weeks we attended two great digital advertising industry events, dmexco in Cologne and ad:tech in London. While dmexco had impressive American-style booths and excessive catering, ad:tech was more modest but still jam-packed.