Greetings from the leading local media conference in Germany, [vdav] - Verband Deutscher Auskunfts- und Verzeichnismedien!
Local advertising is booming - in the U.S., the business is expected to grow from $21.7 billion last year to $42.5 billion by 2015, according to BIA/Kelsey – that's 14.4% compound annual growth rate (CAGR).
The proven business model for directories, or local search as it's often called in the online world, has for a long time been to list all the applicable businesses for free, and charge for value-added services such as increased visibility. For this, you need loads of people calling every single business owner and convince them to become a paying customer.
Why are new marketing tools and techniques spreading like wildfire? Because if they are truly revolutionary, they provide companies a strong competitive edge which anyone simply cannot afford to miss.
I am happy to announce that Freespee will bring our next generation Call Analytics solution to European directory publishers at the EADP conference in Palma de Mallorca.
After a 3 hours meeting with one of the most successful search engines for real estate in the UK, I realize that UK is the European answer to US in terms of performance based marketing.
We wrote a couple of very large contracts the last 3 weeks. During this time, I had more contact with legal councils than with my family...
Yesterday, a genius in superfast processing large amounts of data joined our tech team. Per-Axel is a rock solid developer, that will help us bring call analytics solutions to a level we didn't know exist.
I just came home from a great trip to Germany. We met with some really big media groups that like what we do.
A week ago one of our customers, a nation wide car rental service, were looking at their call stats from their market spending in Yellow pages. They were very satisfied with the volume of received calls, but the number of missed calls was also too high.