This month, we celebrated one year with the Freespee App for Optimizely. This App enables marketers to perform variation testing for onsite/inApp communication channels, that turn more visitors into customers. When we first launched this Freespee App, we were very excited to learn what impact it would have on web site design. How the next generation marketers could actively test variations of person-to-person communication into the Call To Action design, and get real time feedback in the dashboard. The online commerce we know today is very point & click oriented. For communication, we push text interfaces like forms and web chat. When we launched our App for Optimizely, marketers could start to embed Voice as a communication CTA in the variation testing.
Integrating technology with customer experience can make the experience consistent throughout the customer’s journey; right from research to purchase. A study conducted by Oracle, ‘The CMO Solution Guide to Leveraging New Technology and Marketing Platforms’, provides some stark revelations about customer expectations that very few marketers realise today. To quote a few, the study mentions that
This week we will witness two interesting events, at first glance totally unrelated, but in fact a great example of the technologically advanced age we are living in today.
We're proud to announce that we are now partnering with the leading Finnish call centre solution LeadDesk to give access to call data that also matters to online marketers and their existing tools.
It is evident that the adtech industry is making an impact on the wider consumer world when adtech words have been acknowledged by the Oxford English Dictionary.
In order to understand the motivators behind making a purchase online and the hurdles customers might be faced with, data capture of calls made to call centres and visits to the merchant’s website need to be addressed and aligned with data before conclusions are drawn as to the effectiveness of a marketing campaign and the reality of the customer journey.
Driverless cars have always captured the public’s imagination. Hollywood, in particular, has given us some memorable self-driving cars such as David Hasselhoff's crime fighting vehicle KITT in the 80’s Knight Rider TV series and the lovable Herbie in Disney’s The Love Bug to name a few. However, if Google has its way, driverless cars may evolve from a cool concept used in Hollywood movies to our actual driveways in reality.
When starting to work with inbound call tracking and analytics for your online advertising for the first time, it’s easy to only mind the amount of inbound calls and the source/medium that’s linked to them. This is most probably the main reason why most of us do call tracking as we know it adds new data that we can just plug in to our RTB-platforms and/or Analytics tools, and better optimise our online advertising campaigns.
The smart travel brands and businesses during the World Cup will be those that choose to collect data on their journeys their customers take to come to them and make bookings, and turn it into insights that will ultimately help them to make better marketing decisions going forward.