Integrating technology with customer experience can make the experience consistent throughout the customer’s journey; right from research to purchase. A study conducted by Oracle, ‘The CMO Solution Guide to Leveraging New Technology and Marketing Platforms’, provides some stark revelations about customer expectations that very few marketers realise today. To quote a few, the study mentions that
Since the beginning of the year, we’ve been on full throttle: from performance improvements, to adding new features, extending the Freespee team and integrating with more and more partners to provide marketers with the tool they need to get the best out of their online marketing campaigns.
Over the last couple of months, we participated in a couple of great events – we celebrated the first London Tech Week by holding our first #Freespeechat on Twitter, where we discussed path-to-purchase, big data and customer journey with customers, partners and friends. We also got down to Uppsala to take part of the Founders Panelfor Uppstart, where we joined Tictail and Vint to discuss growing a successful business from the ground up. It was great fun!
Guest posts by our brilliant customers
We can’t keep to ourselves how happy we are we got two of our brilliant customers guest blog for us: Eoghan Henn from RankingCHECK did a 180degree overview ofUniversal Analytics in B2B Online Marketing and our friend Bob Moree from Propeller Internet Marketing looked into Mastering path-to-purchase. Both of these reads are super exciting, so if you haven’t read them still, do it now and let us know your thoughts!
We’re also really proud to welcome amazing new clients to our portfolio of happy customers. We’re excited to announce that Dustin, Rentify, Teletext Holidays and Superdrug Travel Clinics have become members of the Freespee family.
Dustin is the leading Nordic e-commerce store for IT and electronics, serving both the private and public sector.
Rentify is UK’s best online lettings service, a property management platform that provides landlords with tools to manage their properties on their own so that they can bypass traditional letting agents.
Teletext Holidays is one of the UK’s largest travel agents, offering great value holidays in various destinations.
Superdrug Travel Clinics offers holiday protection by convenient and affordable supply of antibiotics, vaccinations and free-to-book travel health appointments for customers’ travel.
We'd love to get your feedback on all of these exciting things that happened in our kitchen over the last few months and we're looking forward to Freespee-ing with you!