Integrating technology with customer experience can make the experience consistent throughout the customer’s journey; right from research to purchase. A study conducted by Oracle, ‘The CMO Solution Guide to Leveraging New Technology and Marketing Platforms’, provides some stark revelations about customer expectations that very few marketers realise today. To quote a few, the study mentions that
We're proud to announce that we are now partnering with the leading Finnish call centre solution LeadDesk to give access to call data that also matters to online marketers and their existing tools.
Yesterday, Google announced the launch of its latest AdWords tool, Website Call Conversion. This latest addition joins a number of new products that allows advertisers to link ads and phone calls that has launched over the last year including click-to-call ads, call metrics, and calls as conversion. The way Website Call Conversion works is that every time a user clicks on the ads and is directed to a merchant’s website, they will see a dynamically generated phone number that is linked to those ads. When potential customers click on or call the number, the call itself will be automatically linked to the ad the customer had seen. This allows brands to more easily track which ads has led to phone calls. The important thing to remember here is that Google AdWords only measures approximately 25% of traffic on most brand websites. The remainder of the traffic comes from other channels which is why tracking phone calls to individual ads and users are of utmost importance in order to generate high data accuracy. By providing our clients with Freespee software we are able to allow them to track conversions based on the whole customer journey, not just those that are the result of Google AdWords. Nonetheless, this marks an exciting time for us, as it shows that people are becoming increasingly aware of the need to connect their data in order to see the bigger picture.
At Freespee, we've always been looking for ways to empower our customers. Whether it's by giving them the right set of data that they need to make better ad placement and optimisation decisions, or helping them understand what their reports say, our aim has been to support them and work with them to polish Freespee, so it serves their business even better. That's why it's amazing to see our customers perform exceptionally well and, most importantly, become thought leaders. We are very proud to introduce our first guest blog post by one of those customers, Bob Moree. Bob is the Marketing Manager over at Propeller Internet Marketing, a Dutch IM agency, based in Schiedam. Propeller is a little boutique agency that happens to be behind the success of one of our clients, Leobellen.
The focus of online marketing is pretty straight forward: it’s all about creating new opportunities and continuously improving the results of all of our ad placement and online efforts. In fact, if we want to make it to the top we must think about getting the most out of what we spend in order to succeed which is to increase our percentages when it comes to converting online visitors to a qualified leads.
Online Marketing is sometimes similar to a big buffé - there's so much choice that most of the times we don’t know where to start from and what to put in our plates to get the most out of it. As we only have so much space in our stomach, we need to choose what we can allow in, and what needs to be left out. I guess we’re all very familiar with this scenario - asking ourselves what is good and what is not, and always sticking to а familiar choice. But what if we knew that some other dish on the table that we haven’t tried out, would satisfy us a lot more gastronomically than a familiar one that we always choose? Would we still go for all the familiar choices or would we switch a dish for a new one?
At Freespee, we are devoted to helping our customers understand the importance of measuring both online and offline conversions in order to get better results from their marketing efforts. Believing that only when having the right amount of data, an advertiser can make an adequate decision about their ad spend and placement, we are constantly on the hunt for new ways to improve our software, and our customers’ experience plays a crucial role in this process. Still, what makes us happiest isn’t only the new plugins we’ve integrated, or the improvement of call analytics or features, it’s our customers’ success stories, whether their business is a local physical therapy practice, or a giant tyre company. Every story has its magic!
For some time now we’ve been offering mobile advertisers in other markets the first 100 minutes of call tracking per month free of charge. And starting today, the same goes for mobile advertisers in Germany.