Freespee Cloud - Built for enterprise

Bridge the gap between your doubleclick advertising and customer conversations

[fa icon="calendar'] 14/10/16 10:11 / by Liam Duffy posted in Call advertising, Freespee, Mobile, Mobile Advertising

[fa icon="comment"] 0 Comments

Today DoubleClick is announcing a new API and integration with Freespee

 

This will allow Freespee customers to securely pass their call and text conversions to DoubleClick and tie them back to their display and video advertising activities. To place this into context for non-Freespee customers and users of DoubleClick Digital Marketing:

Read More [fa icon="long-arrow-right"]

Online to Offline Customer Experience – Connecting The Dots

[fa icon="calendar'] 11/05/15 09:56 / by Dipa Iyer posted in Call advertising, Call Tracking, Customer journey, Customers, Digital Marketing, Marketing, Path-to-purchase

[fa icon="comment"] 0 Comments

Integrating technology with customer experience can make the experience consistent throughout the customer’s journey; right from research to purchase. A study conducted by Oracle, ‘The CMO Solution Guide to Leveraging New Technology and Marketing Platforms’, provides some stark revelations about customer expectations that very few marketers realise today. To quote a few, the study mentions that

Read More [fa icon="long-arrow-right"]

Google’s latest Adwords tool highlights the importance of comprehensive ad-to-call tracking tools

[fa icon="calendar'] 20/08/14 16:19 / by Battenhall posted in Ad network, Ad-to-call, Advertiser, Call advertising, Call Tracking, Call Tracking, Click-to-call ads, Customer journey, Freespee Analytics, Google Adwords

[fa icon="comment"] 0 Comments

Yesterday, Google announced the launch of its latest AdWords tool, Website Call Conversion. This latest addition joins a number of new products that allows advertisers to link ads and phone calls that has launched over the last year including click-to-call ads, call metrics, and calls as conversion. The way Website Call Conversion works is that every time a user clicks on the ads and is directed to a merchant’s website, they will see a dynamically generated phone number that is linked to those ads. When potential customers click on or call the number, the call itself will be automatically linked to the ad the customer had seen. This allows brands to more easily track which ads has led to phone calls. The important thing to remember here is that Google AdWords only measures approximately 25% of traffic on most brand websites. The remainder of the traffic comes from other channels which is why tracking phone calls to individual ads and users are of utmost importance in order to generate high data accuracy. By providing our clients with Freespee software we are able to allow them to track conversions based on the whole customer journey, not just those that are the result of Google AdWords. Nonetheless, this marks an exciting time for us, as it shows that people are becoming increasingly aware of the need to connect their data in order to see the bigger picture.

Read More [fa icon="long-arrow-right"]

Freespee partners with Daisycon in expanding to France & Belgium

[fa icon="calendar'] 22/05/12 13:04 / by Dipa Iyer posted in Affiliate, Call advertising

[fa icon="comment"] 0 Comments

We are happy to announce a new partnership with the leading affiliate network from Netherlands, Daisycon. The company is Freespee's first partner in France and Belgium, where we are developing our business by providing large service industry advertisers and independent affiliates, as well as major publishers, ways to significantly improve online marketing performance with phone call conversions from new customers.

Read More [fa icon="long-arrow-right"]

For services, Mobile Commerce is propelled by Click-to-Call

[fa icon="calendar'] 23/02/12 15:49 / by Dipa Iyer posted in Affiliate, Call advertising, Google, Pay-Per-Call, Search advertising

[fa icon="comment"] 0 Comments

Everybody working in mobile advertising and media knows this all too well: Consumers have gone mobile, but advertising spending is lagging behind. This disproportional gap can be clearly seen in the statistics published by the mobile app analytics company Flurry:

Read More [fa icon="long-arrow-right"]

Subscribe to Email Updates

Lists by Topic

see all

Posts by Topic

see all