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Freespee Reads: Your weekly digest from the world of marketing, big data, IoT and customer experience.

[fa icon="calendar'] 18/10/14 10:37 / by Dipa Iyer posted in B2B Online Marketing, Big data, Customer journey, Digital Marketing

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Identifying blind spots in the customer journey online

[fa icon="calendar'] 15/08/14 12:00 / by Dipa Iyer posted in Big data, Customer journey, Digital Marketing

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In order to understand the motivators behind making a purchase online and the hurdles customers might be faced with, data capture of calls made to call centres and visits to the merchant’s website need to be addressed and aligned with data before conclusions are drawn as to the effectiveness of a marketing campaign and the reality of the customer journey.

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Carl speaking at Fjord Kitchen's Living Service event

[fa icon="calendar'] 10/07/14 11:49 / by Dipa Iyer posted in Big data, Events, Freespee, Freespeeans

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The sun is shining brightly at the Freespee corner and we're enjoying a great summer. As you know, there has been a lot going on both in terms of product and company updates in the past few weeks and, honestly, we enjoy that so much!
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What can the travel industry learn from World Cup customer data?

[fa icon="calendar'] 09/07/14 12:30 / by Carl Holmquist posted in B2B Online Marketing, Big data, Customer journey, Digital Marketing

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The smart travel brands and businesses during the World Cup will be those that choose to collect data on their journeys their customers take to come to them and make bookings, and turn it into insights that will ultimately help them to make better marketing decisions going forward.

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Why businesses need to re-evaluate consumers’ online path to purchase

[fa icon="calendar'] 04/07/14 13:25 / by Dipa Iyer posted in B2B Online Marketing, Big data, Customer journey, Freespee, Path-to-purchase

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We all want to know the secret to running a successful business but not everyone understands that in any marketing activity, human interaction plays a critical role in consumer behaviour. 

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Freespee Product Update: AppNexus, Bing Ads and Facebook Ads plugins

[fa icon="calendar'] 20/06/14 15:48 / by Dipa Iyer posted in B2B Online Marketing, Big data, Digital Marketing, Freespee, Plugins

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It’s the week of engineering excellence here at Freespee.  On Wednesday, we introduced the new Inbox – the powerful new feature at the Freespee Dashboard which helps marketers get the full picture of their customers’ user journey. We are very excited about it and can’t wait to get your feedback!

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Freespee product update: Discover the full user journey in your new Inbox

[fa icon="calendar'] 18/06/14 10:00 / by Dipa Iyer posted in B2B Online Marketing, Big data, Customer journey, Digital Marketing, Freespee, Path-to-purchase

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In the world of marketing optimisation, our goal to make it easier for people to talk to brands has made us work really hard and make loads of improvements to the Freespee platform. We've polished the UX and added powerful new features. Many of the customer’s user journeys involve a second media channel (e.g. Google Adwords traffic, Direct traffic, Referral traffic), and sometimes even more than two channels. In a world of endless possibilities to advertise to your customers, it’s now become fundamental for marketers to be aware of the full customer path-to-purchase.

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Recap: Whose lead is it anyway #Freespeechat

[fa icon="calendar'] 17/06/14 17:10 / by Dipa Iyer posted in B2B Online Marketing, Big data, Customer journey, Digital Marketing, Freespee, Path-to-purchase

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Last night we hosted our first (of many to come!) twitter chat to join tech entrepreneurs, startups, designers, gadget lovers and data geeks in celebrating the first London Tech Week . As the city is buzzing with tech events and gatherings, we couldn't help but join the fun and gather customers, partners and friends for an exciting discussion over what we love to talk about: data, customer journey and path-to-purchase in our first #Freespeechat. 

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