In order to understand the motivators behind making a purchase online and the hurdles customers might be faced with, data capture of calls made to call centres and visits to the merchant’s website need to be addressed and aligned with data before conclusions are drawn as to the effectiveness of a marketing campaign and the reality of the customer journey.
The smart travel brands and businesses during the World Cup will be those that choose to collect data on their journeys their customers take to come to them and make bookings, and turn it into insights that will ultimately help them to make better marketing decisions going forward.
It’s the week of engineering excellence here at Freespee. On Wednesday, we introduced the new Inbox – the powerful new feature at the Freespee Dashboard which helps marketers get the full picture of their customers’ user journey. We are very excited about it and can’t wait to get your feedback!
In the world of marketing optimisation, our goal to make it easier for people to talk to brands has made us work really hard and make loads of improvements to the Freespee platform. We've polished the UX and added powerful new features. Many of the customer’s user journeys involve a second media channel (e.g. Google Adwords traffic, Direct traffic, Referral traffic), and sometimes even more than two channels. In a world of endless possibilities to advertise to your customers, it’s now become fundamental for marketers to be aware of the full customer path-to-purchase.
Last night we hosted our first (of many to come!) twitter chat to join tech entrepreneurs, startups, designers, gadget lovers and data geeks in celebrating the first London Tech Week . As the city is buzzing with tech events and gatherings, we couldn't help but join the fun and gather customers, partners and friends for an exciting discussion over what we love to talk about: data, customer journey and path-to-purchase in our first #Freespeechat.