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Google’s latest Adwords tool highlights the importance of comprehensive ad-to-call tracking tools

[fa icon="calendar'] 20/08/14 16:19 / by Battenhall posted in Ad network, Ad-to-call, Advertiser, Call advertising, Call Tracking, Call Tracking, Click-to-call ads, Customer journey, Freespee Analytics, Google Adwords

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Yesterday, Google announced the launch of its latest AdWords tool, Website Call Conversion. This latest addition joins a number of new products that allows advertisers to link ads and phone calls that has launched over the last year including click-to-call ads, call metrics, and calls as conversion. The way Website Call Conversion works is that every time a user clicks on the ads and is directed to a merchant’s website, they will see a dynamically generated phone number that is linked to those ads. When potential customers click on or call the number, the call itself will be automatically linked to the ad the customer had seen. This allows brands to more easily track which ads has led to phone calls. The important thing to remember here is that Google AdWords only measures approximately 25% of traffic on most brand websites. The remainder of the traffic comes from other channels which is why tracking phone calls to individual ads and users are of utmost importance in order to generate high data accuracy. By providing our clients with Freespee software we are able to allow them to track conversions based on the whole customer journey, not just those that are the result of Google AdWords. Nonetheless, this marks an exciting time for us, as it shows that people are becoming increasingly aware of the need to connect their data in order to see the bigger picture.

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Freespee reports from Yellow Pages TODAY!

[fa icon="calendar'] 29/11/10 13:27 / by Dipa Iyer posted in Ad network, Freespee, Freespee Analytics, Local Search, sales force, yellow pages

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Copenhagen, 2010-11-18

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Freespee attending ICMA in Vienna

[fa icon="calendar'] 03/11/10 21:26 / by Carl Holmquist posted in Ad network, Classifieds, Events, Freespee, ICMA, Monetize, pay per call

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This spring, we attended the ICMA conference in Berlin. Since then, we have added several classified search services to our list of customer. They all use the Freespee call tracking and Pay-Per-Call platform for the same purpose, to prove and fully monetize their Ad inventory.

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