Telling and selling is over, the conversation arrives
Yesterday we made a post regarding Google’s announcement of their new feature that is enhancing their mobile Adwords offering: click-to-message ads. It provides an easy way for consumers to message brands through an ad extension, launching the SMS app with a pre-written message tailored to the relevant product or service.
Earlier this month Google announced the roll-out of a new feature enhancing its mobile Adwords offering: click-to-message ads. It provides an easy way for consumers to message brands through an ad extension, launching the SMS app with a pre-written message tailored to the relevant product or service.
Today DoubleClick is announcing a new API and integration with Freespee
This will allow Freespee customers to securely pass their call and text conversions to DoubleClick and tie them back to their display and video advertising activities. To place this into context for non-Freespee customers and users of DoubleClick Digital Marketing:
This month, we celebrated one year with the Freespee App for Optimizely. This App enables marketers to perform variation testing for onsite/inApp communication channels, that turn more visitors into customers. When we first launched this Freespee App, we were very excited to learn what impact it would have on web site design. How the next generation marketers could actively test variations of person-to-person communication into the Call To Action design, and get real time feedback in the dashboard. The online commerce we know today is very point & click oriented. For communication, we push text interfaces like forms and web chat. When we launched our App for Optimizely, marketers could start to embed Voice as a communication CTA in the variation testing.
Dear future teammate...
You are invited to be an integral part of Freespee’s growth. We will be bringing in leading european brands, taking great care of them, creating amazing apps and features, and much more.
Whether you are serving ads for retargeting your customer or just plainly analysing the activity of visitors on your website, you cannot ignore phone calls that these activities drive. That’s where Freespee comes into the picture. Check out our new apps that integrate seamlessly with comScore and Tradedoubler to capture and optimise online marketing based on complete conversion data.
It is clear that mobile searches are growing at an exponential rate in popularity and value. But before you invest your time and money in targeting those smartphone users, it’s nice to know a few interesting facts.