Another day, another ad network relies on the Freespee call monetization platform to Make Phone Calls Count.

The Berlin, Germany based global CPA ad network Sponsormob is our first pure-mobile ad network partner. Mobile affiliate marketing is one of the fastest growing digital advertising spaces. Not all online affiliate programs fit perfectly on the mobile browser, but calls work better than ever on mobile – with Click-to-Call consumers get instant, one-click access to merchant’s call center, whenever and wherever they wish.

Using the Freespee API, mobile ad networks can now add Cost-Per-Action phone calls to their business model – calls have 10-20x higher value compared to CPC, and advertisers enjoy high sales conversion rates, on average 20-50% depending on the vertical and offer, as well as increased average order values.

Read more on our mutual press release below the diagram and contact us to get started today!

Press Release: Sponsormob Partners with Freespee, Offering CPA Click-to-Call to Clients in Germany

We are proud to announce a new strategic partner in Germany – mobile.international GmbH, owned by eBay.

Through the company’s AutoAct ad management system, Freespee’s call and leads management tools are now available to 36 000 car dealers who advertise on mobile.de and 22 other classified sites and car search engines AutoAct has direct access to.

Our platform is now fully integrated into AutoAct, making life easier for everyone – just how we like it!

Please see our press release below and contact us for more information!

Read the rest of the article!

We are extremely happy to announce the launch of our office in Berlin! You can find the press release below.

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The proven business model for directories, or local search as it’s often called in the online world, has for a long time been to list all the applicable businesses for free, and charge for value-added services such as increased visibility. For this, you need loads of people calling every single business owner and convince them to become a paying customer.

Right? Actually, no. What you need is intelligent analysis of your listings and potential customers. Contact only the businesses which already benefit from your traffic – and multiply their success. Web analytics is good for this. But call tracking is much better, as local search is all about the phone calls.

With local search thriving (over 4 million businesses have already confirmed their listing on Google Places), vertical search sites have become very popular, as they have been able to concentrate on a single category – such as restaurants.

Today we are happy to announce partnership with restaurant booking site 5pm.co.uk – and at the same time our first media customer in the United Kingdom. 5pm is a great place to go to, when you want to look for the nearest restaurant, read reviews, find deals and book a table for free.

With Freespee, 5pm.co.uk is able to reach for their most potential customers and help them to fill their restaurants. Simple as that.

You can find more information on our mutual press release.

Why are new marketing tools and techniques spreading like wildfire? Because if they are truly revolutionary, they provide companies a strong competitive edge which anyone simply cannot afford to miss.

Today we are announcing our latest major deal in Sweden – with a Schibsted company Hitta.se, a local search engine or business directory service, if you will. This means, that in addition to Eniro, Lokaldelen and DinDel, also Hitta.se advertisers can benefit from our call tracking solution Freespee Analytics.

For more information, please read our Hitta.se announcement. If you’d like to know how to get started with call tracking, register here and we will get back to you soon!

Lately we have received increasing number of requests from search advertising firms and ad networks to provide a call tracking solution for sponsored link and performance campaigns. Last year according IAB, search advertising spend in Europe totalled 6,7 Billion euros, or 45,8% of total internet ad spend.

In most cases, the advertisers only paid for the actual clicks, which is great. The problem is, that the ad displays and clicks to the landing pages also generated millions of calls to the advertisers – calls that nobody got accounted for.

Actually, not even the advertisers knew, where the calls came from. Many advertisers who live or die for the incoming calls (think about auto, real estate, telecom, medical, banking, finance, insurance, professional services, etc.), probably spent much less in search advertising than they should have, as they didn’t know how many calls those campaigns generated.

Freespee Analytics will change all that. Using virtual numbers on each advertising campaign and landing page, advertisers can now see exactly, where the calls originate from, and how much each lead cost them.

To make this as simple as possible, we have decided to partner with ad networks and search platform providers. We are proud to announce our first partner – adX Search – whose platform enables advertisers to have a single point of entry to all major search engines.

For more information, please read our partnership announcement.

Interested in adding Call Tracking to your platform or ad network? There’s an API for that. Please contact us to get started.

Today we our announcing the launch of Freespee Analytics in Finland with two pilot partners, media agency Dagmar and online analytics specialist Snoobi.

This is also an important milestone for Freespee, as our new Freespee Analytics application is now available for a wider advertiser and marketer audience through media agency and analytics partners.

During the trials Freespee Analytics was used for example by a major telecom operator for their B2B marketing campaign: A Freespee Number was attached to print ads in a dozen of the leading business magazines and newspapers, which enabled both the media agency and the advertiser to measure the incoming calls received from these ads.

Going forward they can optimize the campaigns by selecting the medias that work the best, page numbers, call-to-action wording and number placements in the ads – information that is extremely valuable for any advertiser!

You can read our full press release on CisionWire in English or in Finnish. The story was already picked up by the leading advertising industry publication in Finland, Markkinointi & Mainonta.