I am happy to announce that Freespee will bring our next generation Call Analytics solution to European directory publishers at the EADP conference in Palma de Mallorca.

We have successfully expanded our reach in Europe and we are currently working with four of the leading directory groups, in eight!! different countries.

Being at Palma de Mallorca (lovely conditions for Swedes…) enables us to meet with our European customers and introduce our next generation Call Analytics solution. Freespee Analytics 1.5 is the result of our experience in running large scale traffic visualization solutions for some of the biggest directory publishers for two years, with 0 minutes downtime.

We plan to launch in at least two additional European countries over the next two months, offering Call Analytics solutions to directory publishers, B2C classifieds and media agencies that all work with phone savvy business.

One of our customers thought we should attend the ICMA conference , this year in Berlin. So now Hanna and Juhani are there.

ICMA is a community for the classified media industry. We already have some classified media customers who have built their own Voice applications by using the Freespee API, which all have been very successful.

Hence, we very much look forward to this conference, and their voice casts at Talky.se.

We wrote a couple of very large contracts the last 3 weeks. During this time, I had more contact with legal councils than with my family…

Both will use Freespee Apps as well as build their own Freespee API driven Voice App.

Yesterday, a genius in superfast processing large amounts of data joined our tech team. Per-Axel is a rock solid developer, that will help us bring call analytics solutions to a level we didn’t know exist.

I just came home from a great trip to Germany. We met with some really big media groups that like what we do.

These media groups are early adaptors, and Freespee objects, as a Number, a call, call analytics etc will mainly be API driven from external applications.

That’s voice 3.0 and it’s beautiful.

“A fraudster put out Johan’s apartment for rental at a large classified service” was the headline yesterday in Sweden’s largest newspaper Aftonbladet.

The classified service had troubles in tracking the fraudster since he/she used a temporary mail address in the advertisement. According to the police they receive about 30 similar cases a month.

Eniro has implemented the Freespee privacy protection service in their classified service. Hence, their advertisers receive privacy protection, but not by opening up for Fraud. Instead, that door is closed, forever. More Classified partners are about to be disclosed later on this year, which is good for the consumer. Our ambition is to remove fraud and uncertainty from Online sales.

Yesterday I was going through some of the statistics we gather from our search engine customers. Many SMEs limit their Online Advertising budget to Google and their AdWords offer. Hence, are all potential customers only using Google? Our statistics show that Global search engines are used for information gathering, which we all already new. However, when you have made your decision and want to proceed with you purchase, local search engines are used to find a service provider near by you, offering the product you want to purchase.

I was looking at a small car repair service in the small town of Strömstad in Sweden. They have purchased a top position in one of the largest local serach engines in Sweden (that use Freespee Publisher). They have more than 100 unique inbound calls from new customers per month.

Let’s say each call is worth in general €200 in new business, with 80% gross margin. Hence, they win new business worth up to €20 000 per month by spending some money on local search engine advertising.

It has been a great summer with lots of time for my family and our third child that was born in July. As we didn’t have a stroller that suited our new needs I had to sell the one we had and buy us another one.

I used 2 of the biggest sites for classifieds in Sweden, Blocket.se and Eniro.se. In both my advertisement I used Freespee numbers, one number for each Ad. Criminals could not track the numbers to our physical address.

The stroller was sold within 7 days and ALL potential buyers contacted me for a voice conversation. I didn’t recieve a single mail. After the deal I paused my Freespee numbers. No more late calls again asking for the stroller 1 week after it was sold. Hence, advertisers that do not invite buyers to place a call dramatically lowers the probability to sell their item.

End of last week, Freespee’s consumer technology for large scale number provisioning proved unparalleled in connecting consumers with advertisers via regular phone calls. The Freespee technology is now used at www.gulex.se to track every single phone call and create measurable results for all online advertisers in the Gulex.se directory inventory. The patented dynamic number provisioning engine is a true success, that economize number usage. We are talking about an inventory of 600 000+ advertisers for which Freespee servers mediates all calls. I am proud of our genious developers…and there’s more. Watch out…

Since the web has become more and more transparent, integrity is becoming a big issue. Today anyone that knows your telephone number can find your home address, who you’re living with and so on.

Yesterday the Swedish webmagazine TechWorld (idg.se) had an article on how to secure your integrity on Google. The article focused on your integrity while using Google. At Freespee we believe that integrity is a big issue not only when it comes to services like Google, but when it comes to your daily usage of the internet. At Freespee we provide a service that helps you secure your integrity online. Please read more about Freespee and why you should use Freespee!