For some time now we’ve been offering mobile advertisers in other markets the first 100 minutes of call tracking per month free of charge. And starting today, the same goes for mobile advertisers in Germany.
From our interaction with Freespee users – basically mobile advertisers whose target customers want to talk to someone before they buy or sign-up for a product or service – it’s become clear that tuning their click bids and ad placement was total guesswork until they started using our call tracking analytics.
Most had been trying to use tools like Google Analytics to do the job for mobile ads. The problem is that those old tools were created for the web – not phones – and can’t return the call metrics you need. As a result, those advertisers were only seeing about 30% of their conversions. From our perspective, that’s a huge blind spot that’s easily resolved. With Freespee Analytics you can see 100% of your conversions and instantly identify which paid clicks are generating the most qualified phone calls.
If 100 minutes per month isn’t enough, you can always sign-up for our premium analytics starting at €19 per month, which includes online audience tracking for comparing desktop traffic to mobile traffic. And, the premium packages allow you to track keywords used in SEM, SEO, as well as organic traffic.
Check it out. It only takes a few minutes to install the script.