We are happy to announce a new partnership with the leading affiliate network from Netherlands, Daisycon. The company is Freespee’s first partner in France and Belgium, where we are developing our business by providing large service industry advertisers and independent affiliates, as well as major publishers, ways to significantly improve online marketing performance with phone call conversions from new customers.

Please find more information on our mutual press releases in English and Dutch. Advertisers and affiliates interested in launching new programs which combine online and offline conversions can contact Daisycon directly.

In the area of performance based online marketing, Daisycon has played a pioneering role for over ten years; leading to having a significant position when it comes to affiliate marketing and lead generation. With more than 70.000 active websites and 1.700 ongoing campaigns daily, Daisycon is the largest Dutch affiliate network, and it has it’s ambitions: Daisycon is currently offering her services in four markets: The Netherlands, Belgium, Germany and France.

With several significant acknowledgements and awards, Daisycon is one of the most commended organisations in this technology driven industry. Smart features such as real time statistics and the advanced conversion tracking tools make Daisycon a competitive player internationally. With about 75 specialist on board, Daisycon is striving to keep pushing the boundries of performance based online marketing and keep innovating its time-tested stable and reliable network.

More information in Dutch, German, French and English.

Everybody working in mobile advertising and media knows this all too well: Consumers have gone mobile, but advertising spending is lagging behind. This disproportional gap can be clearly seen in the statistics published by the mobile app analytics company Flurry:

Why is this and what’s the opportunity?

Today, it’s fairly easy to sell products and services to consumers online – but mobile is more challenging environment for commerce. Have you even once entered your credit card information on your phone for example?

Mobile has been an ad channel for content and entertainment, as well as on some degree branding, but only a handful of companies have so far been able to move any significant amount of actual business to mobile. Naturally this has kept mobile ad spending comparably low, but on the other hand also the cost of the media reasonable.

In short, adding Click-to-Call to mobile campaigns is the easiest and the most powerful way for any service brand to convert mobile advertising into commerce today.

Instead of buying impressions – or clicks to sites that do not convert well on mobile – why not buy qualified calls that drive new business instantly?

Google has just published a case study with Razorfish and Starwood Hotels & Resorts about the international hotel chain’s success on mobile Click-to-Call advertising, and the results are phenomenal:

• 20x increase in mobile paid search ROI
• Mobile booking growth of 20% month on month
• 200% increase in mobile traffic

In order to start testing and buying calls, contact us to get in touch with Freespee’s network and agency partners!

Sources:

Flurry blog

Google Mobile Ads Blog (full Starwood case study in PDF)