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The one common channel that most marketers have yet to master

[fa icon="calendar'] 23/11/16 15:43 / by Samia Boubaaya

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From social media to email to live chat (to name but a few) marketers have become experts at tracking and managing their users’ activity across many channels. But there’s one that marketers still find challenging: the phone.

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Q&A with Carl Holmquist, Freespee's co-founder & CEO

[fa icon="calendar'] 15/11/16 15:27 / by Samia Boubaaya posted in Freespee, funding, q&a

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Our co-founder & CEO Carl Holmquist talks about Freespee’s journey and its growth plans following the €9.25 million investment, led by Ventech.

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Click-to-message ads: Google enables conversational commerce through SMS

[fa icon="calendar'] 31/10/16 17:04 / by Samia Boubaaya posted in Freespee

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Yesterday we made a post regarding Google’s announcement of their new feature that is enhancing their mobile Adwords offering: click-to-message ads. It provides an easy way for consumers to message brands through an ad extension, launching the SMS app with a pre-written message tailored to the relevant product or service.

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