French VC firm leads funding round in London-based real time conversation cloud company
Can your brand become a conversation brand
Telling and selling is over, the conversation arrives
Earlier this month Google announced the roll-out of a new feature enhancing its mobile Adwords offering: click-to-message ads. It provides an easy way for consumers to message brands through an ad extension, launching the SMS app with a pre-written message tailored to the relevant product or service.
Today DoubleClick is announcing a new API and integration with Freespee
This will allow Freespee customers to securely pass their call and text conversions to DoubleClick and tie them back to their display and video advertising activities. To place this into context for non-Freespee customers and users of DoubleClick Digital Marketing: