Freespee Cloud - Built for enterprise

Dipa Iyer

Dipa Iyer
Marketing Executive

Recent Posts

Complete the gap in your customer data with our new apps for comScore and Tradedoubler

[fa icon="calendar'] 20/11/15 13:18 / by Dipa Iyer posted in Freespee News, Product Updates

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Whether you are serving ads for retargeting your customer or just plainly analysing the activity of visitors on your website, you cannot ignore phone calls that these activities drive. That’s where Freespee comes into the picture. Check out our new apps that integrate seamlessly with comScore and Tradedoubler to capture and optimise online marketing based on complete conversion data.

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Three interesting facts about mobile searches

[fa icon="calendar'] 19/10/15 15:27 / by Dipa Iyer posted in Freespee

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It is clear that mobile searches are growing at an exponential rate in popularity and value. But before you invest your time and money in targeting those smartphone users, it’s nice to know a few interesting facts.

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Two more web analytics apps added to our list: AT Internet & TagCommander

[fa icon="calendar'] 24/06/15 13:30 / by Dipa Iyer posted in Freespee

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Freespee is always working towards the ultimate goal of making voice more meaningful for you and your customers. In our endeavour to make voice interactions visible to your marketing tools, we are happy to introduce two new apps this month. Presenting the Freespee apps for AT Internet and TagCommander!

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Feature Update – New Widgets Added to Freespee

[fa icon="calendar'] 18/06/15 10:10 / by Dipa Iyer posted in Freespee

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Freespee now comes with two more smart widgets to give you more insights about your visitors and their online journey before they call you.

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How to use #Hashtags more effectively

[fa icon="calendar'] 09/06/15 12:53 / by Dipa Iyer posted in Freespee

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My early memories of the pound sign or # sign was the button on the dial pad of my phone. Then came twitter and decided to give the hashtag a completely new meaning. Something as simple as a hashtag can make or break your social media campaign, especially on Twitter. Here are a few tips from #Freespee on how to effectively use hashtags.

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Tip of the month: Invite users to Freespee

[fa icon="calendar'] 03/06/15 11:52 / by Dipa Iyer posted in Freespee, Tips and Tricks

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Did you know that you could invite users to view reports generated by Freespee? In an organisation, data sharing is very important so that there is complete visibility and transparency of activities and their results. Many times, one person only needs to view the data while another needs to process it further. It does get tedious when you have to pull out 5 different reports for the same data, to share it with all the people concerned. This feature is extremely helpful, not just to share data with people within your organisation but also with external contacts like an agency. When adding a contact, you can choose the rights that you wish to grant to this user and also select the level of data that you want to share.

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New additions to Freespee’s App Gallery!

[fa icon="calendar'] 27/05/15 10:34 / by Dipa Iyer posted in News

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Hello again! Just wondering if you have had the time to test the new apps Sizmek, Kenshoo and Millennial Media that I wrote about last month. Our development team has been working hard again and that means more interesting and new apps have been added to our existing list. Presenting the Freespee apps for Adform and Webtrends!

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How to implement a seamless Lead Nurturing strategy

[fa icon="calendar'] 26/05/15 09:58 / by Dipa Iyer posted in Freespee, Marketing

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You've probably put a lot of effort into building that leads database. However, research suggests that, even when it comes to qualified leads, more than 50% of leads aren't ready to buy on the day they first convert on your site. That's why lead nurturing is one of the most important processes that will help you make the most of your available leads and create a sales funnel with the least amount of leaks.

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Feature Update – Search for User Events

[fa icon="calendar'] 18/05/15 14:06 / by Dipa Iyer posted in Freespee, New Features

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Have you ever had to look for phone call events for a particular destination number but got lost in the long list of user events instead? Have you found yourself rummaging through a long list of user events to locate the online history for a particular caller? Well, things have just become easier – Presenting the ‘Search Inbox’ feature on the Freespee Platform.

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Online to Offline Customer Experience – Connecting The Dots

[fa icon="calendar'] 11/05/15 09:56 / by Dipa Iyer posted in Call advertising, Call Tracking, Customer journey, Customers, Digital Marketing, Marketing, Path-to-purchase

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Integrating technology with customer experience can make the experience consistent throughout the customer’s journey; right from research to purchase. A study conducted by Oracle, ‘The CMO Solution Guide to Leveraging New Technology and Marketing Platforms’, provides some stark revelations about customer expectations that very few marketers realise today. To quote a few, the study mentions that

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