This month, we celebrated one year with the Freespee App for Optimizely. This App enables marketers to perform variation testing for onsite/inApp communication channels, that turn more visitors into customers. When we first launched this Freespee App, we were very excited to learn what impact it would have on web site design. How the next generation marketers could actively test variations of person-to-person communication into the Call To Action design, and get real time feedback in the dashboard. The online commerce we know today is very point & click oriented. For communication, we push text interfaces like forms and web chat. When we launched our App for Optimizely, marketers could start to embed Voice as a communication CTA in the variation testing.
Slack is awesome! Slack tells me what is going on in the Freespee cloud or what's happening on the field in customer meetings. I can communicate with my colleagues and I can also see when a potential customer is engaging with us on our web, all thanks to Slack. All our core tools such as New Relic, Nagios, Phabricator, CRM etc. communicate with Slack in real time to provide me with information. I can even see if an online visitor chose to send us a request for more information, or sign up for our trial account, in real time. I simply love Slack!
Driverless cars have always captured the public’s imagination. Hollywood, in particular, has given us some memorable self-driving cars such as David Hasselhoff's crime fighting vehicle KITT in the 80’s Knight Rider TV series and the lovable Herbie in Disney’s The Love Bug to name a few. However, if Google has its way, driverless cars may evolve from a cool concept used in Hollywood movies to our actual driveways in reality.
The smart travel brands and businesses during the World Cup will be those that choose to collect data on their journeys their customers take to come to them and make bookings, and turn it into insights that will ultimately help them to make better marketing decisions going forward.
Our customers are getting smarter by the day but it has become increasingly difficult for marketers in recent years to keep up with their needs. However, all is not lost. Using the right approach to reach potential customers with your marketing and advertising, as well as thinking about the journey they take both on and offline before they decide to buy, will serve you very well.
Since the beginning of the year, we’ve been on full throttle: from performance improvements, to adding new features, extending the Freespee team and integrating with more and more partners to provide marketers with the tool they need to get the best out of their online marketing campaigns.
Over the last couple of months, we participated in a couple of great events – we celebrated the first London Tech Week by holding our first #Freespeechat on Twitter, where we discussed path-to-purchase, big data and customer journey with customers, partners and friends. We also got down to Uppsala to take part of the Founders Panelfor Uppstart, where we joined Tictail and Vint to discuss growing a successful business from the ground up. It was great fun!
Guest posts by our brilliant customers
We can’t keep to ourselves how happy we are we got two of our brilliant customers guest blog for us: Eoghan Henn from RankingCHECK did a 180degree overview ofUniversal Analytics in B2B Online Marketing and our friend Bob Moree from Propeller Internet Marketing looked into Mastering path-to-purchase. Both of these reads are super exciting, so if you haven’t read them still, do it now and let us know your thoughts!
We’re also really proud to welcome amazing new clients to our portfolio of happy customers. We’re excited to announce that Dustin, Rentify, Teletext Holidays and Superdrug Travel Clinics have become members of the Freespee family.
Dustin is the leading Nordic e-commerce store for IT and electronics, serving both the private and public sector.
Rentify is UK’s best online lettings service, a property management platform that provides landlords with tools to manage their properties on their own so that they can bypass traditional letting agents.
Teletext Holidays is one of the UK’s largest travel agents, offering great value holidays in various destinations.
Superdrug Travel Clinics offers holiday protection by convenient and affordable supply of antibiotics, vaccinations and free-to-book travel health appointments for customers’ travel.
We'd love to get your feedback on all of these exciting things that happened in our kitchen over the last few months and we're looking forward to Freespee-ing with you!
Just as spring is in full bloom, the sun is shining brightly at the Freespee corner. In the past quarter, we’ve invested more time than ever on improving Freespee: from adding new compelling features, to elevating the user experience and empowering our customers to make better decisions about ad placement. All of these developments have been accompanied by some great people joining our family, making Freespee more powerful than it has ever been. Of course, there have also been many adventures along the way, so stay with me as I walk you through.
Since Twitter announced a click-to-call extension to their Ad formats, it pointed everyone’s attention to what looks to be the next big thing: voice. What does the addition of voice media mean to the web, you would ask? The answer is simple – it makes the web more human. This is sometimes referred to as “staffing your web”.
One of the things that make Freespee what it is, is our wish to always improve our product, so it stands out as a leader in the market, and, most importantly, exceeds our customers’ expectations. That is why, we are constantly communicating with our clients to find out what they would like us to facilitate and improve, so Freespee works better for them and their business.