For the last couple of weeks our CTO Tobias (the main brain behind this beauty) has been working on making it happen. Our pioneering partner, media agency Forefront have also been of a huge help, testing it with their customers and giving us their invaluable feedback. Thanks to those collaborative efforts, today we're ready to offer this feature to all our customers FOR FREE.
So, in a nutshell, from now on you can see all your Freespee call data directly in your Google Analytics Report under the category Events. All the call info from your Freespee Dashboard is also pushed there, including the media type of the source, keywords, status (whether the call was answered or missed) and the duration of each call. Click on the image below to see what it looks like in Google Analytics Report:
The implementation process itself is truly a no-brainer, all you need is your Google Analytics ID to be entered into your Settings in the Plugins section. That's it. Please note that Freespee do not get access to your Google Analytics account data!
As one of our customers, measuring expert Johannes Zetterström from Marginalen bank, has put it, “This gives us extraordinary measurability, and we love that!” We love that too and are excited to see this integration of Freespee and Google Analytics opening up new possibilities for you to measure, analyze and optimize your online campaign.
So go ahead and give it a try. If you have any questions about the functions, implementation or general wonderings, please make sure to get in touch with us or simply leave a comment below.