Freespee Reads: Your weekly digest from the world of marketing, big data, IoT and customer experience.

Our digest includes a roundup of everything hot in marketing automation, big data, the customer journey and IoT that you might have missed during the week. What else? It’s also very special for us, as we’re now a winner at the Smarta100 Awards. You can read the full announcement here, plus the latest from our engineering team – our new integration with Pipeline Deals CRM.

Freespee is winner at the O2 Smarta 100 Awards !

This week, and O2 Business’ announced that Freespee is winner at the Smarta100 Awards!

How a CRM tool, linked with powerful data automation engine, feed marketers big data

For marketers, using the right tool to support customer retention is equally important to getting granular data about the events that lead…

The Future Of Marketing Combines Big Data With Human Intuition

Big data and technology are clearly revolutionising marketing. Gartner predicts that CMO’s will soon be spending more on IT than CIO’s.

The worlds of adtech and martech are about to collide

With $3bn invested, the advertising and marketing technology sectors are going through a stage of explosive growth.

Marketing Automation: Win More Business And Nurture More Leads

If implemented correctly, with enticing CTAs and educational and helpful downloads, marketing automation can help grow your business.

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Product Update: Pipeline Deals CRM (PLD) plugin now available to help marketers understand the full customer journey

Customer journey We’re adding Pipeline Deals CRM (PLD) plugin to help marketers get full understanding of the customer journey and for sales representatives to quickly asses the origin and engagement of website visitors that are calling the business, while they are talking to the customer.

This spring we started to add new powerful plugins to supercharge our marketers’ dashboards with data. From Marin Software to Appnexus and the Adobe Marketing Cloud, our customers’ dashboards are now enriched with Freespee data that helps them make better informed decisions. pipelinedeals-logo_crm_freespee

For marketers, using the right tool to support customer retention is equally important to getting granular data about the events that lead to the sale itself. Hence, it’s logical that a link between the two processes is essential. User journey data is an integral piece of data to have at hand during the sales process, in order to better understand the customer and be able to close a deal.

By activating the Pipeline Deals plugin, our customers can now get call data integrated into their customer card, meaning that for every lead, they will now have detailed overview of the user’s customer journey directly in PLD.

Installing the Pipeline Deals plugin is very simple – visit our article on Freespee Support

Freespee is winner at the O2 Smarta 100 Awards !










Today, Freespee is celebrating and O2 Business’ announcement that our company is a winner in the 2014 O2 Smarta 100 list. This is a list of the UK’s top small businesses, featuring what have been named as the most disruptive, innovative and engaging companies.

We’re voted under the category of ‘Best use of Technology’ – in line with our goal to make sure every single interaction that an online consumer has with a business is valued. We turn the phone calls from online consumers into data events that matter to marketers, then we also route these events to hundreds of 3rd party marketing applications to automatically influence decision making.

Being listed on the Smarta 100 list is testament to the past 12 months of hard work, setting up our UK office from scratch. Our London office is now the Freespee HQ in what has become our biggest market, it’s fantastic that Freespee is now being recognised among other UK businesses from tech powerhouses and exciting start-ups on the Smarta 100 list.

We’ve combined hard work with luck during this first year of business in the UK. From this we’ve realised there are some causes in the world that demand our attention. If we were to win the Smarta Awards, we would donate all of the prize money to funds that make it possible for women in developing countries to set-up a business.

After a successful launch in London, we’re looking to grow our local teams further in Europe and to make a push into US.

Please vote for Freespee here.

2014-10-06 at 12:11
Categories: Freespee

Freespee and LeadDesk now cooperate to add call data into the online marketing equation

We’re proud to announce that we are now partnering with the leading Finnish call centre solution LeadDesk to give access to call data that also matters to online marketers and their existing tools.


The importance of having better knowledge about the customer journey in its entirety is now a must for call centres and call-intensive businesses in general, not only in order for conversion rate and ROI increase, but to also improve the user experience. Freespee helps LeadDesk customers get visibility into every point of the customer journey and connect the dots between the phone calls and the online customer activities, and also provides an advanced approach to decision-making in marketing.

You can read the full announcement here



2014-10-01 at 10:53
Categories: Call Tracking, Digital Marketing, Freespee

Freespee Reads: Your weekly digest from the world of Marketing, Big Data and IoT

This week’s #FreespeeReads is a bit special. We’re featuring two Freespee articles – a big announcement about our shiny and new Support portal, and Carl’s latest article on how important the customer journey data is for the small businesses for Is4Profit magazine. In addition to these, we’ve included the best articles on Big Data, Social Data and Marketing of the week.
Happy reading!

It was time for an upgrade. Welcome to the new Support!

A milestone in Support: We are making our communication with customers, partners and friends even easier moving forward by introducing the new

Is Graph Theory Key to Understanding Big Data?

In the short course of its existence, Google has become a part of our daily lives. The search giant has become nearly unavoidable, due…

Social Data Should Tell A Story

Big data – or just data in general – is a topic that marketers love to talk about. Working with data is also something easier said than…

The CMO’s Guide to Marketing Automation

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

How Understanding the Customer’s Journey Can Benefit Your SMB

Carl Holmquist discusses why the customer journey is not what you think it is and how to maximise the effectiveness of your small business…

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2014-09-28 at 16:05
Categories: Freespee

It was time for an upgrade. Welcome to the new Support!

We always strive to provide superior support and those are not pretty words we just say. We truly value the relationships with our customers. In Freespee, we are lucky to have engaged, creative, and informed customers. On average, 70% of the tickets we receive come from customers who want to understand how to use Freespee better, who make feature requests, or enquire for new setups, ideas etc.
Support is not only about fixing customer issues or helping out with complex setups.

Keeping our eyes open and having daily conversations with our customers have helped us stay ahead and never slow down the development of new features and improvement of existing ones. Some of our best ideas came, in fact, from customers feedback, requests and needs!

Today we are reaching a milestone in Support: we are making our communication with customers, partners and friends even easier moving forward by introducing the new

The new home of Freespee Support is the place where all of our customers can refer to when they want to access tickets, get help from the community and look at FAQs. All of this, directly from the Freespee dashboard.


Freespee Support can also be reached from the footer on and of course directly via To be able to comment on articles or create tickets you will need to login using the same details as you use for Freespee Analytics.

We’re adding an additional service introducing our Knowledge Base including FAQs, Product updates, Tips and Tricks, Developers documentation and much more. Everything in one place.

Welcome to the new Freespee Support 

Support Home Page

In the new, unified Support platform you can get access to a lot more than our help desk only.

Regardless of whether you need to place a ticket or would like to read an article, our new support platform is your one-in-all solution for this.

Do you need to add a ticket? Simply start typing the issue that you’ve stumbled upon, and all related topics from the Knowledge Base will appear instantly. See example below.

Submit a request with suggested posts from knowledge base

This functionality not only enables you to find the answer to your question a lot quicker, but also get additional information and useful tips and tricks.

Plus, you no longer need to log into our dashboard to follow up on support tickets. You can now reply directly from your email. Easy.

All that matters here is how useful you find all of this. So please - visit Support and let us know your thoughts.



2014-09-23 at 12:04
Categories: Community, Freespee, Product Updates

Freespee Reads

In the past week, we’ve been really excited about the new releases from our Engineering team, who have added another set of powerful features to Freespee. Read about their awesome work and the great reads from the Marketing, Big Data and IoT world that engaged us in the past 7 days. We’d love to get your thoughts on these topics, and if we missed something interesting, do let us know in the comments below.

Product update: UTM sources, plugins and reporting

We know how important it is for you to get granular data about where on the web your customers come from. That’s why our engineers have worked hard to add more powerful features to Freespee.

A peek at the marketing technology stack of the future

A recent report on the marketing technology landscape from Scott Brinker, Co-founder and CTO of Ion Interactive and author of the Chief…

The Inbound Call: A Marketer’s Most Valuable Asset?

In a world dominated by Google AdWords and pay-per-click strategies, is there any real value in an old-fashioned phone call?

Big data in marketing: how to gain the advantage

With widespread adoption of smartphones and tablets, you can accumulate ‘in-the-moment’ data that can help to develop truly personalised, relevant, real-time connections with your target audiences.

5 Tips for Succeeding with Your Marketing Automation

Here are five things we find crucial to succeeding with your new MAP: Process, Consensus, Content, Data and Community.

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2014-09-20 at 14:23
Categories: Freespee

Product update: UTM sources, plugins and reporting

Another great summer has come to an end and while we’re a bit sad to have to say goodbye to the long warm days, we’re happy to kick off the Autumn season with some great product updates from our tireless engineering team.

UTM Sources

We know how important it is for you to get granular data about where on the web your customers come from. That’s why our engineers have worked hard to improve the way UTM sources are recognised in the Freespee platform. For advanced UTM segmentation, you had to ask Freespee to do some tailored configurations of the script backend. Now, you can do advanced UTM segmentation with the flick of the switch by activating the UTM segmentation plugin.

Webgains plugin

Webgains is one of the largest affiliate networks worldwide. With Freespee’s Webgains data feed plugin, data about call conversions will be directly fed into the Webgains platform. The plugin is now directly available at the Plugin section in the Freespee platform.

Webgains Plugin in Plugin Gallery

Plugins, more plugins, please!

We’ve been very focused on creating partnerships and integrating with other marketing tools over the year, and our plugin portfolio has grown immensely. We’re adding another great plugin next week – Pipeline Deals CRM! This powerful integration will allow marketers to add a lot more sense to their sales cycle. We are really excited to tell you more about this, so watch this space.


Freespee’s ultimate goal is to help businesses grow.Our customers are feeding more and more data into Freespee’s platforms and we are determined to provide them with a better understanding and analysis of those numbers.

Knowing how important it is for our customers to effortlessly access their data, we have optimised the download time for our most common reports, so you can focus on taking actions.


2014-09-18 at 12:20
Categories: Freespee

Oxford English Dictionary announces addition of Ad Tech words to latest edition

It is evident that the adtech industry is making an impact on the wider consumer world when adtech words have been acknowledged by the Oxford English Dictionary.


Last week a series of adtech related words and phrases made the big league. ‘Sentiment analysis’, ‘second screen’, ‘responsive’ and ‘clickbait’ were included in’s yearly announcement of new official words. This highlights the fact that as business and technology evolve, consumers are becoming increasingly ‘tech-savvy’.

Technology, especially in the western world, is now deeply embedded in society. Whether it’s simply the ownership of a computer or a smartphone, or a strong personal or professional interest in building and shaping the internet as we know it, technology is absolutely something that is regarded as mainstream.

The internet and the consumer are constantly changing and there is a need to pivot and adapt to find the best solutions for businesses and end-users all the time. For this reason, there will only be more adtech words included in the Oxford English Dictionary in future editions.

Ad Tech words added to the Oxford English Dictionary in 2014 include:

  • Sentiment analysis
  • Geocache
  • Subtweet
  • Acquihire
  • Clickbait
  • Deep web
  • Fast follower
  • Responsive
  • Second screen
  • Tech-savvy


Google’s latest Adwords tool highlights the importance of comprehensive ad-to-call tracking tools

A-black-phone-and-handset-008 Yesterday, Google announced the launch of its latest AdWords tool, Website Call Conversion. This latest addition joins a number of new products that allows advertisers to link ads and phone calls that has launched over the last year including click-to-call ads, call metrics, and calls as conversion. The way Website Call Conversion works is that every time a user clicks on the ads and is directed to a merchant’s website, they will see a dynamically generated phone number that is linked to those ads. When potential customers click on or call the number, the call itself will be automatically linked to the ad the customer had seen. This allows brands to more easily track which ads has led to phone calls. The important thing to remember here is that Google AdWords only measures approximately 25% of traffic on most brand websites. The remainder of the traffic comes from other channels which is why tracking phone calls to individual ads and users are of utmost importance in order to generate high data accuracy. By providing our clients with Freespee software we are able to allow them to track conversions based on the whole customer journey, not just those that are the result of Google AdWords. Nonetheless, this marks an exciting time for us, as it shows that people are becoming increasingly aware of the need to connect their data in order to see the bigger picture.

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