Freespee is getting smarter by the day – Smart App Referrals!


App referalYou have been using the Freespee platform for while now and have also noticed quite a few changes. All our customers received the new platform very well and we have been getting a lot of good feedbacks. But our work doesn’t stop there. We are getting smarter – We now have the ability to recommend the best apps that you could use to ensure that you are putting the phone calls data to good use!

Now go back to the Freespee platform and check out the new widget –‘Apps That You Should Consider’! This smart widget suggests all the relevant apps that can make things work for you and your organisation. How does this feature help? For starters, what is the point of data if you don’t know how to use it or where to use it? You surely also don’t want a situation where you are using a third party marketing tool but don’t know that Freespee can integrate with it. We can see the visitors who call you and we also want to ensure that your tools see this too. So, when the Freespee platform detects a 3rd party tool, the app for which is available, Freespee will recommend the app in the widget. Go ahead and activate the suggested app and watch the magic of data when it is put to good use. We help you automate your entire data flow – now that’s really powerful and extremely helpful, isn’t it?

Activate the apps based on our recommendation – yes, you can do it yourself with just a couple of clicks! Our support platform has detailed articles on how to activate an app. You could also contact us for more details on any app that you are interested to activate.

We at Freespee have always tried to deliver more than you ask for. Yes, we do a really good job of collecting data for phone calls from your online visitors and making it visible to you. We also integrate with a number of third party apps to ensure that this data is being put to good use. But we want to do more… way more than you expect! We want to go all the way to know you better and provide you fine-tuned and intelligent service wherever you are and when ever you want.

Freespee – One more step ahead to make voice more meaningful to your organisation!

2015-04-27 at 9:22
Categories: Feature Update, Product Updates

Bye Bye Phone Booth – Hello Mobility!

824c0959840513d1_400x400arThis week we will witness two interesting events, at first glance totally unrelated, but in fact a great example of the technologically advanced age we are living in today.

The first is Telia, the once-upon-a-time incumbent telephony company in Sweden, which is now decommissioning the last set of its’ public telephone booths. This marks the end of an over 120-year long era of landline calling that culminated in the mid 80’s, just around the same time as mobile phones entered into the market. Hardly portable at the time, mobile phones quickly began to affect everyone’s daily life and today I think it’s fair to say that we can see the outcome of that development. Sorry Superman and Mr. Bond, you’ll need to look for something else from now on! RIP phone booths, you were good fun in the 90’s when we used you for various pranks.

The second one is Google, a company founded more than 100 years after the first telephone booth was ever set up. They will now change their ranking system overnight and rank websites that are mobile-friendly over the ones that are not, in the mobile search domain. They are clearly sending a signal to all those who have not made their website mobile-friendly,  ‘now is the time to act’. As a frequent smartphone user I can just say, “well played Google!”

I spend quite a sizeable part of my daily life commuting between home and work. Sitting on that bus with 30 other people who are all looking down at their smartphones, you really don’t need to be working in the field of space exploration to understand that people have gone mobile. Many are not just playing games or checking the weather, they are also calling to make appointments, getting that leaking sink fixed or arranging for that haircut they haven’t had time for yet.

Our figures tell us that calls made by mobile phones to businesses have increased more than 30% over just the past 2 years. Looking at the ratio between calls made by landlines and mobile phones, mobile calls are now clearly taking over. This wasn’t the case a few years ago.

For business owners out there it’s dead simple. Either embrace that people are finding you on their handheld devices or stay in your lane, put on your hat and watch competitors overtake. Also, don’t forget that the most native thing consumers can do with their smartphone still in 2015 is…. ‘drumroll’.. call you! Consumers want to talk with you, so don’t think of your call center as a cost center, instead take advantage of intelligent tools to make your consumers perceive you as a business that plays along with the way the world works today and treat them with the respect they deserve.

Remember, thanks to the likes of the phone booth, they are just doing the most natural thing one can do these days – Call!

2015-04-20 at 12:02
Categories: CEO Speaks, Digital Marketing, Freespee

Product Update: Our App gallery grows again with three new additions!

If you have been reading our previous posts, you will know that Freespee aims to make voice conversations as meaningful as possible for you and your business. We don’t just aim to make web to voice data visible to your eyes but also to your regular 3rd party tools. We want phone calls made by visitors to receive the same treatment as form completions or shopping cart checkouts in your marketing automation tools. Hence, we aim to integrate with as many 3rd party marketing automation tools available, to make things easier for you.

This month we have three new additions to our ever-growing list of apps. Freespee integrates with these apps to ensure that they receive complete information including web to voice events.


Kenshplugin_kenshoo_Fotoroo – By integrating with Kenshoo, Freespee creates a unique closed-loop feedback mechanism between the online campaigns and the phone calls they generate. With this complete data, Kenshoo continuously optimises campaign bids to maximise the effectiveness of ad campaigns and the resultant conversions.


plugin_millennial_FotorMillennial Media – Freespee continuously feeds Millennial Media with web to voice events ensuring that the app always receives complete and correct information. This enhances programmatic buying and other data driven decisions for Millennial Media giving you better ROI for the same investments.


plugin_sizmek_FotorSizmek – The Freespee app for Sizmek ensures that that Sizmek not only takes clicks or form completions into account while making its data driven decisions, but also the phone calls made by visitors. With this app, Sizmek is able to take more efficient decisions for ad placements and campaign management.

Please visit our support page to get more details on how to activate the apps for Kenshoo, Millennial Media and Sizmek. Also look at our existing list of Freespee Apps that will help your tools make better data driven decision. If you would like to see an app that you are using on the Freespee list of apps, then email us on and we would be more than glad to help you.

2015-04-13 at 15:42
Categories: Freespee, Plugins, Product Updates

Freespee – Winners at the European Tech5 – Sweden!!

 Tech5 trophyCelebrations are in order because The Next Web (TNW) has selected Freespee as the fastest growing technology company in Sweden. The result of the European Tech5 was announced on Thursday this week and we have emerged as proud winners of the event!

It will indeed be a great honour to share the stage with TNW at the conference later this month. “This is not the end but a beginning for Freespee. We intend to do much more in the future to ensure that our customers have nothing but the best from us. We are one more step closer to realising our vision!” says Carl Holmquist, Founder – Freespee.

There is someone who has helped us get to this stage – You, our customers, without whom we could not have traversed this path! It has been the most amazing journey for all of us at Freespee and we hope to continue to bask in the same adulation from our customers for many years to come. So, a BIG THANKS to all of you!

While the commercial team work fervently to ensure that our customers get exactly what they want and can derive more from their existing marketing investments, our technology team is equally busy ensuring that the Freespee platform keeps growing. A new feature gets added every week and that’s not it! Our list of Freespee apps is growing as well to ensure that every Freespee customer can get more from voice data – be it for data driven decisions using 3rd part marketing tools or just to gain more visibility of web to voice events.

The TNW conference has been scheduled for April 23 and April 24, 2015 in Amsterdam and we will indeed be covering the conference in our forthcoming blogs. So keep your eyes glued to this page for more update and articles on ‘Freespee goes to the TNW conference!’

2015-04-10 at 10:57
Categories: Freespee News, Press Releases

Freespee Feature Update – Contact Forms

When customers contact you, it means that they have most probably already done their research on your company and products and are well ahead in their buying decision. Hence, industry experts have always seen customers who are willing to contact, in whatever way they choose to, as very important leads. In such a situations it is most helpful if you can eliminate even the smallest obstacle that the customer can face to contact you. Your customers can now request to be called back at their convenience and all you need to do is use the Freespee Contact Form feature!

What is the Freespee Contact Form feature?

This feature will help you connect your existing or new online forms with automatic call back requests. By asking for a suitable time for call back, the Contact Form nested in the Freespee JavaScript will trigger a voice call to you and then connect you with the customer. Both calls are connected with Freespee sitting in between, to collect details like online user journey, call time, call duration etc. That’s how you can stay one step ahead in the lead qualifying process.

If a customers’ call doesn’t connect at the first attempt, then Freespee is programmed to attempt again before giving up. The maximum number of retries can be customised depending on your choice. So if you think two retries will be right for you, you can set that up with just a click.

How does this feature help?

For a customer this feature helps most when a phone is not at hand or it is not convenient for the customer to call you even if they would like to. The Contact Form feature will give your customers another option to contact you, which in the end means a higher probability for conversion. So if someone is browsing on a tablet or a laptop, a call back request can be very easily made using the contact form. The Contact Form feature can also help you collect more information about the caller including personal details and you can also get detailed call records along with the customers’ online journey. The Freespee API collects the call event, enriches it with visitor data and makes it visible in your Inbox. This takes you one more step closer to knowing your customers and their needs. Collect detailed information from your caller even before you answer the phone and speed up your leads management process.

Now that’s an interesting feature! Need more information? Please feel free to log on to the Freespee website to read more on Custom Forms. You can also visit Freespee Support for detailed technical information on how to setup this feature.

Freespee – Making voice more meaningful to your organisation!

Freespee makes it to the European Tech 5 finals!

We are proud to announce that the The Next Web (TNW) has selected Freespee as one of the Top 5 fastest growing technology companies from Sweden. TNW announced the result last week and Freespee is now one of the finalists. The European Tech5 was launched by TNW in early February, the purpose of which is to identify the fastest growing technology companies in Europe and give them the limelight they deserve.

By making it to the finals of the European Tech5, Freespee has displayed its ability to understand the needs of an average marketer, convert it to a winning business solution. “Our vision is to make voice interactions more meaningful not only to a marketer but also to his customers.”, says Carl Holmquist, the Founder of Freespee.

A company that originated in Sweden, Freespee was founded by Carl Holmquist and Tobias Lindgren. We aim to build a platform that is insightful to a marketer to an extent that when a customer calls, the person answering knows who is calling, what he purchased last and what prompted him to call this time. This will make the voice call experience extremely relevant not only to the marketer but also to the customers; no wait time and no IVR! Our first step to fulfil this vision is Freespee; an intelligent data hub that not only collects information about a visitors’ online journey but also links it to the voice call. This data is then delivered to other third party applications that a marketer uses to complete the picture! In short, Freespee makes a marketer and his applications more informed leading to better decisions and higher ROI.

The results of the European Tech5 will be announced in early April and one winner from each country along with the runner up will be awarded a speaking slot at the TNW conference, to be held in Amsterdam on 24 and 25 April, 2015. While the top 5 finalists from each country have been selected by an independent jury, the winner from each country will be decided by public voting. If you are reading this article and believe in Freespees’ potential, please cast your vote now!

How to vote? Well, thats fairly simple. Just do it in the following simple steps

  • Visit the European Tech5 page.
  • Click on the ‘Vote’ button placed next to Freespee
  • You can cast your vote in three simple ways
    • Vote by entering your email Id
    • or vote using your Twitter account
    • or vote using your Facebook account
  • Please don’t forget to share this with everyone so that Freespee gets its place on that stage with TNW!

2015-03-16 at 17:40
Categories: Events, Freespee, Media, Misc, Press Releases

Product Update: The new Freespee dashboard

The Freespee developers have just released the first version of our new user interface.

We are gradually moving from the old user interface to a completely new User Interface that will make the data activation process a lot simpler and even more effortless.

Let’s talk about some of the features you’ll find in this release:

3 new key metrics

ctr_per_device Drop off_device call_through_rate_per_channel Call through rate per device –  With this metric, you see which device drives most customer calls in correlation to the number of website visits from the same device. This will help you understand what is the behaviour of your customers. Do smart phone users call you more than desktop visitors?

Drop-off per device  – With this metric, you will be able to see what is the distribution of people who disconnected the call in less than 60 seconds. This will help you determine the quality of calls from visitors with different devices.

Call through rate per channel – With this metric, you will discover which media channels bring the highest quality prospects to your business. For example. you could see that Google SEM visitors are more prevalent to calling you, With this knowledge, you are able to make more data-driven decisions about your media spend.
The phone call has a very important role in customer acquisition. The data here might actually surprise you and make you reconsider your online strategy and how you drive traffic to your website.


We аre also gradually implementing AI (Artificial Intelligence) that will help you spot anomalies in your data. This specific feature is something we will focus more time on in the next quarters, as our first trials using AI for data have proven to be very powerful to our customers.

Our vision is to take data driven marketing to a new level. For this, in our UI, we will continue to add more metrics to give marketers more insights into their customers’ online and offline journeys.
Do you want to be among the first to know about what’s on the roadmap, and what’s new in Freespee? Sign up to our newsletter to get instant updates about new releases.


2015-02-23 at 11:37
Categories: Freespee, Product Updates

Product Update: Salesforce plugin

At the start of the new year, we launch a Salesforce plugin, which enriches phone calls with really valuable data, such as order value and purchased products. Salesforce has been one of the most requested integrations and we’re proud to inform you that the plugin is available as of today.

Anyone in charge of marketing in an organisation using the Salesforce CRM can now activate this new two-way data feed with the flip of a switch. It’s really that easy.

Salesforce is one of the largest CRM vendors, with customers within all industries. It has helped businesses transform consumers into customers across all digital channels for over 15 years and the powerful integration between Freespee and Salesforce means that now users can get even deeper customer behaviour insights.

The plugin adds Salesforce as a data destination to our growing list of 30+ data plugins. When a web-to-phone event takes place, Freespee delivers the digital data footprint of the caller to Salesforce in real time. This means you will be able to see the traces the consumer leaves on the web in the Salesforce interface even before you pick up the phone.


The integration works by synchronising your Salesforce account using the Caller ID of the caller. If a contact is found, the caller’s online footprint, or their the customer journey is added as a note to the contact.

For an even richer integration you can also choose to let Freespee create a new lead if no previous contact was found during the synchronisation.

The plugin also adds Salesforce as a data source, to enrich the inbound phone calls with in-call and post-call data, such as order value, what product customers ordered, what quantity, etc. The attribution of order values to specific callers is 100% automated. This will be checked periodically so even if a deal is closed months later you will still be able to see this in our Freespee Inbox, and roll it back to the first visit.

Support for Salesforce Plugin

From a user perspective, this means that your sales organisation now gets full insight into the customer discovery process and could use this information to make more powerful, user-driven decisions.

One of our first customers trying the Salesforce plugin is active in the automotive sector. They discovered immediately that their sales organisation was able to assess customers’ needs better and identify cross-sell/up-sell opportunities by using the Salesforce plugin, that bring them the digital background information about the customer calling them, such as the landing pages they visited. With order value attributed to the phone call, they could also start to benefit from more data-driven marketing, including revenue-driven bidding methods in their search advertising.

For more information please visit the full documentation at Freespee Support

2015-01-15 at 11:48
Categories: Customer journey, Freespee, Product Updates

Deloitte: Freespee is one of the fastest growing companies!

Deloitte Sweden has announced this year’s best technology companies for its annual Sweden Technology Fast 50 award. Freespee has shown an outstanding growth during the past few years, which placed us on this exclusive list. Being one of very few enterprise SaaS companies on the list, and having achieved 830% growth makes us even more proud!  Sweden Technology Deloitte Top 50

The great news come as a result of our brilliant team’s excellence and tireless work to make Freespee a flawless product that exceeds our customers’ expectations. During the year, Freespee has helped brands such as Disney, BMW, Belron, Rentify and Klarna turn phone calls into digital data, increasing their ROI and unveiling the complete customer journeys of their users. We can’t be more thankful for their trust and we’re proud to work with them!

Full press release:

Deloitte Sweden Technology Fast 50 is an annual award for the fastest growing technology companies in Sweden organised by Deloitte in collaboration with SVCA (Swedish Venture Capital Association) and Engineering Industries . Several of the companies on this year’s rankings have had great success within Online and Mobile Advertising.

Many other companies have attempted this in the past but with limited success. “It shows that a unique technology must be combined with the right timing in order to really gain traction in the marketplace”, says Erik Olin, partner at Deloitte. About Deloitte Sweden Technology Fast 50 and Rising Stars The only cross-industry ranking of technology companies in Sweden. The award is now in .its eleventh year. The ranking includes public and private companies, large and small, in all areas of technology, from internet specialists to life sciences, green tech, computers to semiconductors and software to telecommunications. Growth is based on revenue growth over the last five years of according to annual reports reported to the Companies Registration Office on 31 July. For Fast 50 The Growth is measured During 2009 to 2013, and for the Rising Stars During 2011-2013.

Please find more detailed information (in Swedish) on

2014-11-14 at 15:26
Categories: Freespee

Product Update: Custom date ranges in the Freespee dashboard

Over the past few months we received numerous requests and feedback from customers in regards to the way date ranges are presented at the Freespee dashboard. Previously,  we could provide statistics for predefined date ranges, which was very useful for customers interested in analysing data on a week-by-week, month-by-month or year-by-year basis.

Thanks to your feedback, our engineering team has enabled users to select arbitrary date ranges in the Freespee dashboard when in need to pull out statistics and prepare reports.

Custom date range Freespee

The Freespee Support is a great place for you to get detailed information on how to get the most out of our features. You can find full instructions on how to select a custom date range here.




2014-11-06 at 12:55
Categories: Product Updates
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